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Flotree Consulting
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  • Solutions
    • Reliably discover what matters most
    • Validate your ideas before you build
    • Improve your product with active users
  • Services
    • Discovery and Insights
    • Concept Validation
    • Production User Experience Testing
    • User-Centered Design Facilitation
    • Modeling the User Experience
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User driven
Research | Insight | Innovation | Validation

Make Products People Love

Reliably Discover What Matters Most

Learn what people do and why they do it. By deeply understanding their intents, motivations, and the barriers they encounter you’ll uncover hidden and emerging needs.

Validate Your Ideas Before You Build

Identify and fix problems using mockups with target users while they do real work. You’ll gain confidence your ideas meet their needs before committing to costly development with untested assumptions.

Improve Your Product With Active Users

Capture detailed data about people using your product at work while doing real work. Learn what they value, what’s missing, the biggest pain points—and most importantly why.

Services

Discovery and Insights

Discovery and Insights

Immerse yourself in design data about the people and activities you want to support with your product. Contextual inquiry interviews are conducted as a reliable way to deeply understand your intended user. Interview data include details of what people do, why they are doing it, and what issues they face. Findings and recommendations derived from the data support generative thinking for insights and design ideas.

Concept Validation

Concept Validation

Have real users validate your product concepts early on, allowing you to inexpensively make changes before committing development resources. We’ll work together to quickly build a mockup of your concept and have your users re-create their real-life activities using it. Authentic and compelling quotes are captured for features that excite them. Feedback for improvement is based on observed issues and underlying user intent.

Production User Experience Testing

Production User Experience Testing

Design and rollout of product changes is now continuous and incremental. Production UX testing helps ensure that ongoing changes to your product do not introduce new systemic user issues. Unlike traditional usability testing which mainly focuses on defined user tasks for each release, UX testing reveals how well your continuously evolving product coherently supports the user’s overall experience of carrying out real life activity.

User-Centered Design Facilitation

User-Centered Design Facilitation

Enhance your research and design capabilities with professional training and facilitation in user-centered techniques. We’ll work side-by-side on live projects to develop skills in design research, creating representations of your users’ world for design thinking, running strategic ideation sessions, and building and user-testing design mockups.

Get in touch


Flotree Consulting is a Seattle-based provider of user research and user-centered design consulting services.



Contact

206-546-3833
info@flotree.com